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By Sandra Handy

Six critical elements of logo design

When it comes to the fundamental approach to brand a company, having a fantastic logo design is a major priority. It is a genuine way to convey a brand in the best possible manner. But creating a winning impact with a small, captivating logo design has its challenges. Here are the six critical elements of logo design.

The primary purpose of a brand logo is to inspire loyalty, admiration, and trust. From its image, color, fonts, and shape, a logo must bear a striking difference from other logos in the same market niche.

A good business logo:

  • Reveals to potential customers the identity of a brand and communicates ownership.
  • Draws interest and piques potential client’s curiosity. This is a kind of creative gesture for new customers to want to know more about the company.
  • Reflects a brand and distinguishes it from the competition.
  • Must be familiar and recognizable to build brand loyalty.

Following are six critical elements of logo design:

1. Distinctive and striking

These are the two most essential elements of a great logo design. One requirement is to have logo design that will catch the attention of potential clients; another is for it not to scream for attention. When it tests their intellect, it will make them think for a few minutes after seeing the logo. There must be something unique and captivating about the design that depicts a particular perception about the company.

2. Well-researched elements

It is always helpful to do a fair bit of research on your own organization. Delineate your goals (both short and long term) and your mission and objectives. Then, thoroughly research the demographics of the target audience. Rushing into creating just a logo design without any research into the company for which it is being created will result in a piece of mediocrity.

3. Flexible for multiple medium uses

Investing a fortune into a logo design does not necessarily make it efficient for overall business needs. Some business can pump so much money into their logo only to realize that it does not fit well on their product wrapper! This is a waste of time and money.

A compelling logo must be passably flexible to work and to have a lasting impact on any medium, be it the company’s website, promotional materials sent to customers or a product wrapper. This explains a deep understanding of the logo size and the management of the proper colors. The color must not only help the brand stand out, but must also match well with any background.

4. Memorable yet simple logo design

The design of the logo should not be too fancy or too cluttered, else it will create nothing but confusion for the client. The ultimate purpose of a good logo design is for the customer to remember the brand. This can only materialize when the logo is easy to remember.

5. Readable fonts

Fonts are an essential part of a logo design because they promote readability of the design. While some fonts look great on paper, they may hamper readability when using them in the logo. There is no point using any form of classy fonts in logo design when they are going to prevent clients from remembering the brand. Best practice: Fonts must be easy on the eye.

6. Clean, simple logo design

It is so easy to clutter logo design with too much information. This is a crucial mistake individuals make in their design. Apart from the fact that customers will fail to remember the brand, the design will look cluttered and bland.

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